The reason most people fail in MLM and Network Marketing is because MLM companies are teaching everyone who joins to accomplish nearly impossible feats. Allow me to explain…
Let’s say, for example, your MLM company sells Coke. As a distributor of Coke, your MLM company and your upline are going to tell you to do things like:
* Make a list of 50 to 100 people in your “warm market” (ie: family, friends, co-workers, etc.)
* Do 3-way calls with your upline
* Talk to everyone that comes within 3 feet of you (the famous “3-foot rule”)
* Conduct “home parties” and drag people to MLM hotel meetings.
* Hand out 1000’s of fliers, brochures, CD’s and DVD’s
…etc, etc…
Basically, your MLM company wants you to talk to the people you already know (or everyone you come in contact with), have them watch a DVD or read a brochure, get them on the phone with your upline, and attend a demonstration of some kind, either at your home or a local hotel meeting. (I know, nothing new here. Stay with me.)
The purpose of all this activity is to convince people that they should all drink your Coke and join you in convincing everyone else to drink Coke.
I get e-mails all the time with people asking, “How do I convince people to join my XYZ MLM company?”
So many people don’t realize the main problem is actually so simple that it’s slapping them in the face… you cannot ever ‘CONVINCE’ anyone to do anything they don’t already want to do. It’s nearly impossible. I defy anyone to convince a die-hard vegetarian to order (and eat) a 16oz rib-eye steak. Good luck with that. It’s a nearly impossible feat.
Why would anyone even try to do this? It’s insane.
You could try talking to 100’s of vegetarians, and maybe you’d get one once in a while, and then everyone would be asking people like me, “How do I convince vegetarians to try my steak? What do I say to them?” Then, you’d see a ton of web sites bashing these crazy meat sales companies that are trying to sell to vegetarians and saying all meat salespeople are freaks. Hmmm. Nah… probably not.
And, yet, that’s exactly what just about every MLM company is teaching their distributors do: They want you to go out and convince all the Pepsi drinkers, the Gatorade drinkers, the 7-up drinkers, the coffee drinkers to drink Coke.
What’s worse, these MLM companies don’t even teach you how to discover what your prospect is currently drinking, let alone if they even so much as have an interest in your Coke. They just tell you to relentlessly shove it into everyone’s face.
Why in the world would you waste your time talking to someone who has no interest in what you’ve got, whether it’s a nutritional product, or a business opportunity, or a 52″ flatscreen?
Why would a butcher waste one second with a vegetarian when there are so many steak-lovers out there?
If you take anything away from here, it should be this:
We, as consumers, LOVE to buy! But, we absolutely hate to be sold.
So, to become successful in MLM and network marketing, you must first find out if your prospect even has a need, want, or desire for what you’re offering. Just help them get what they’re already looking for and they’ll buy it, but don’t try to convince them that they need it more than they think they need or want it.
If they don’t have a need or want… next!
Now, granted, you might talk to 100 people saying, “Hey, do you eat steak? Hi, do YOU like steak?” and they may all say, “No.” But, isn’t that so much more efficient than spending and hour or two or three, giving your full pitch trying to convince them and have them still say ‘No’ anyway?
Of course it is. You can talk to 10 or 20 times as many people doing it this way.
Remember -MLM is just a numbers game. And, when I say ‘numbers,’ I don’t mean “try to talk to at least 10 people this week.”
The trick is to run through large numbers of people in a short time. You’ve got to talk to 100 people a week -maybe even 200.
Spending just a couple seconds per person will help you accomplish these kind of numbers so you can more quickly find the people who will automatically say, “Actually, yes, I am very interested in that. Tell me more.”
Not to mention you won’t join the “NFL” club doing it this way because you’ve properly qualified people – it shows you respect them. (NFL = No Friends Left)
You have my word and promise that there are millions and millions of people out there who are actively looking for the benefit of whatever MLM product or service your MLM company offers and there are lots of great MLM companies.
But, they’ll never find you if you’re wasting your time with all the wrong people who aren’t intested in the first place. (Google: ‘Law of Attraction’)
It’s never about you. It’s about them. You must completely remove your needs out of your head – permanently.
For example, if your MLM company offers nutritional products, look for people who are “actively looking” to become more healthy. Never talk to people who aren’t already looking to become more healthy – they aren’t interested.
Doesn’t it make sense that it would be so much easier to recruit someone who already wants to be more healthy, instead of spending hours and hours chasing people down to try to convce them they should start being more healthy?
Not to mention, they’ll probably be a long-life consumer, too.
Leave the overweight bon-bons and beer guzzler on the couch with his remote control. He doesn’t think he has a problem, and he doesn’t have a desire for the benefit of what you have to offer (better health). So, stop trying to convince him.
Remember, it’s not about you.
Another example, if your MLM company offers legal services, find people who are worried about legal issues or have legal concerns (there’s millions of them out there in today’s world. No, really). Don’t waste your time trying to convince people who could care leass about their legal issues.
Am I making any sense? If your MLM is selling Coke, then you should be actively looking for thousands of people who are already looking for Coke products, can afford Coke, and are thirsty for Coke.
I promise you… there are millions of thirsty consumers out there who love and want the benefits of drinking Coke. But, please… leave your friends and family alone.
They all drink Pepsi.

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There are many types of work at home businesses that you might be considering getting into. If you are looking for a non MLM opportunity, you should know that there are also lots of them. There are several ways that you can distinguish an MLM opportunity from one that is non MLM.

First of all, when you are looking for your work at home business opportunity, there are going to be several things that you want to remember. If you are looking for a non MLM, it means that you are looking for a business opportunity that you can do on your own, without the help of the rest of the group. With an MLM you have to focus on those that are higher up, and you also have to buy the majority of the product before you can begin to sell it. However, when you are looking at a opportunity that is non MLM, it means that you are finding a job opportunity in which there is no rest of the group that you have to worry about or work through.

When it comes to non MLM opportunities, there are several things for you to keep in mind. First of all, you are going to want to make sure that you are able to get involved in whatever the non MLM opportunity is. Because MLMs usually have a chance for you to learn and to be trained into the job itself, you are going to want to make sure that you know a lot about the non MLM before you start. If you aren’t sure what to do or if you don’t know about the company or the situation, working with a non MLM can be difficult. You want to be sure that you are aware of the types of work that you are going to be doing, and that you are able to do it well, which is what an MLM will train you for. If you aren’t working with an MLM you are going to want to make sure that you know the new business very well so that you can truly compete in that market.

However, the good thing about non MLM business opportunities is that you are going to be able to be more in control of what you are doing, when you are doing it, and why. With an MLM you have to answer to higher ups, which might mean that you aren’t able to get as much out of the deal as you thought that you would be able to. You might not be able to make your own decisions and you might not be able to get the most out of the program. However, when you are looking at that non MLM situations, you are going to be able to set your own hours and schedule, and truly decide how much you want to make and how much you want to work. This is a great way to make the non MLM opportunities work for you. When you are thinking about the non MLM business opportunities, you should know that if you aren’t hooked up with anything else or anyone else other than yourself, you are going to be in full control over what you are doing and how much money you are able to make while doing it.

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There have been many questions that revolve around the MLM business. One of the most common questions is “What is the difference between MLM and pyramid scheme?”
Since you are reading this article, I assume that you are thinking whether to go into an MLM business. Therefore, I shall go through several FAQs in this article. Hopefully, by the end of this article, you will have a much clearer picture of the MLM business.
1) What is MLM?
MLM stands for multi level marketing. Some people also refer to is as network marketing. Traditionally, when companies want to sell their product, they will need to go through various stages. Cost is incurred on advertising, retailing, employees etc. In other words, a product has to pass through various stages before the product reach the hand of the customers.
In MLM business, consumers can get their product directly from the warehouse. Therefore, all the cost incurred in the various stages is eliminated. That is why MLM companies can afford to reward their distributors with more commission.
Generally, MLM companies depend on their distributors to distribute their products. Distributors not only earn a commission when they sold a product, but they can also recruit other distributors and earn a percentage of commission from their effort. This can go on for several levels depending on the compensation plan of individual companies. Over time, the commission earned by distributors can be increased to a sizable level.
2) What is the difference between MLM and pyramid scheme?
A common misconception is that MLM is just another pyramid scheme. This misconception probably arises due to some similarities in the recruitment and referral process.
However, MLM is a legitimate business. So how can you differentiate an legitimate MLM business from a pyramid scheme?
Well, in a pyramid scheme, the company does not have any real products to sell. Commission is earned solely through recruitment of new members. Therefore, the people at the top will earn the most commissions.
On the other hand, a legitimate MLM company has their own products to sell. Commission is earned through the sales of product. That is why it is possible for a downline to earn more than his sponsor.
If you find a company that does not have any real product to sell, then run away as fast as you can.
3) How do people make money from an MLM business?
When you first joined an MLM company, you earn your commission through the sales of products. Over time, you will recruit more distributors under your network. When your distributors sell more products, you will also earn commission from their effort. Let’s use a diagram to illustrate.
You : 40%
1st Level: 20%
2nd Level: 10%
3rd Level: 7%
4th Level: 7%
As demonstrated in the figure above, your downline can also recruit their own downline. You will also earn a commission from their effort all the way till the 4th level. Perhaps, you are wondering why the company can afford to pay you so much commission.
Well, if you add up all the 5 levels, you will realize that it is 84%. This means the company still earn 16% of the sales. Don’t underestimate the 7% on the 3th and 4th level. Overtime, they can add up to a nice 5 to 6 figure residual income.

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