Review
“This remarkable book will be a milestone for all marketers, educators and communicators who still ask the fundamental question: how can we connect with consumers today? For the first time, a smart, clear and essential guide to the changing habits and digital needs of contemporary audiences. It is a must-read for all of our staff.”–Bob Witeck, CEO of Witeck-Combs Communications, Co-author of Business Inside Out;>“Dr. Tracy Tuten’s book provides an invaluable overview (more…)

Technorati Tags: Advertising, Marketing, Media, Paperback, Social, World

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Review
“Arguably, one of the best tomes…Twitter Power is jam-packed with clever ways to start and dominate a marketplace.” (Brandopia.typepad.com, March 23rd 2009)

Review
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In (more…)

Technorati Tags: Dominate, Hardcover, Market, Power, Time, Tweet, Twitter, Your

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Review
“There is much talk about the ‘online conversation’ but this has become a moving target because of new media publishing technologies such as Twitter, Friendfeed, Seesmic, etc. This fragmentation of media requires attention, and it takes a person such as Joel Postman to help put all these techniques and technologies into perspective. I’ve been saying for several years now that every company is now a media company, and every company needs to master the new media technologies at (more…)

Technorati Tags: Corporate, Goes, Matter, Media, Paperback, Social, SocialCorp, That, Voices

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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements (more…)

Technorati Tags: Edition, Hour, Kindle, Marketing, Media, Social

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Review
“Corporate marketers charging into the unfamiliar waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people–thereby alienating the very communities they’re trying to reach. That’s why “Social Media is a Cocktail Party” is such a useful paradigm for understanding how best to understand the strategy and tactics for marketing on the social web. Jim Tobin and Lisa Braziel have crafted a clever (more…)

Technorati Tags: Already, Cocktail, Know, Marketing, Media, Party, Rules, Social

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