Facebook has become the 4th most popular website in terms of traffic behind Google, Yahoo!, and YouTube. Facebook is a perfect content syndicator. It’s a social utility that connects people, to keep up with friends, upload photos, share links and videos. It also is now a tool that Social Media marketers are using to increase their presence on the internet. It’s growth has been stellar and its demographics in the 35-54 year olds have shown a 276% growth in the last 6 months of 2008 alone. The 55+ demographic is not far behind at 176%. These demographics represent a market that have much fatter wallets than the 20+ demographic and this reason alone is why if you do any marketing of any kind, you need to start using Facebook.
Social Media
Social Media consists of exciting, revolutionary and whether we realize it or not, far-reaching effects on all of our lives. It is propagated by people using online publication technologies that are highly accessible and scalable. With it people are easily able to share news, information, and content in the forms of video, text, and images. It is revolutionary in that it is highly interactive, forever changing, and extremely dynamic in providing relevant content. It is not at all like its predecessors that used the internet as an electronic brochure. Social Media’s growth is attributed to its ease of use and is reflected in its tremendous growth.
Social Buzz
One of the dynamics of Facebook is that it is permission based. It means that a person is only subjected to the content of people they choose to be their friend. The term ‘Friend’, the way Facebook uses it, is what they call the people that you allow to be a part of your network. They are your friends. Why is this important? It’s important because typically the people you allow to be in your network have a common thread or commonality. It of course typically is a group of family or friends but eventually came to include those with common interests. Examples would be Real Estate, Nascar, Baseball, Sewing, and the such. Another is Marketing. One of the dynamics of people who market businesses, products, and ideas is networking. Facebook is the perfect medium for that. So when someone finds something that they think is of high value to them, they can share it with their network. The propagation of highly interesting and viral content is where the term ‘Social Buzz’ comes from. Because your ‘Friends’ are going to have similar interests as you, they may also syndicate the content as well.
Summary
Facebook is the optimum platform for social buzz because people can propagate the four media types; text, video, images, and sound very easily. The syndication of content via Facebook, the most flexible, most used, social media plays well for social buzz. If you haven’t joined yet, now is the time to get some friends.
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I am a Social Media Strategist, Management Consultant and Pro Scrabble Player. I teach people to harness the potential of the internet to build an online business, earn a decent living and live a good life.
