Facebook has become the 4th most popular website in terms of traffic behind Google, Yahoo!, and YouTube. Facebook is the perfect content syndicator. It’s a social utility that connects people, to keep up with friends, upload photos, share links and videos. It also is now a tool that Social Media marketers are using to increase their presence on the internet. It’s growth has been stellar and its demographics in the 35-54 year olds have shown a 276% growth in the last 6 months of 2008 alone. The 55+ demographic is not far behind at 176%. These demographics represent a market that have much fatter wallets than the 20+ demographic and this reason alone is why if you do any marketing of any kind, you need to start using Facebook.
Social Media
Social Media consists of exciting, revolutionary and whether we realize it or not, far-reaching effects on all of our lives. It is propagated by people using online publication technologies that are highly accessible and scalable. With it people are easily able to share news, information, and content in the forms of video, text, and images. It is revolutionary in that it is highly interactive, forever changing, and extremely dynamic in providing relevant content. It is not at all like its predecessors that used the internet as an electronic brochure. Social Media’s growth is attributed to its ease of use and is reflected in its tremendous growth. It’s use in content syndication is second to none.
Content Syndication
One of the dynamics of Facebook is that it allows easy integration of other content easily into it. With a few simple clicks of the mouse you can import content from other sites very easily. The importing of content is done via RSS (Really Simple Syndication) under the hood. You just have to supply Facebook a link and it searches out the RSS feed of that site and imports the links and a small snippet of content to supply to your Facebook page. It will grab the description and the images on the page. You then can choose to add your own comment and pick the image that you want to share with your ‘Friends’.
Summary
Facebook is the optimum platform for content syndication because people can propagate the four media types; text, video, images, and sound very easily. The syndication of content via Facebook, the most flexible, most used, social media plays well for social buzz and content syndication. If you haven’t joined yet, now is the time to get some friends.
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I am a Social Media Strategist, Management Consultant and Pro Scrabble Player. I teach people to harness the potential of the internet to build an online business, earn a decent living and live a good life.
