May
29th
Review”Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It’s easy to read and offers a mountain of useful information.” —John P. Kreiss, president and CEO, MorganSullivan, Inc.”You need to begin deploying social media marketing. This is the book that will put you on the right track. There may be a better book on social media marketing. But if there is, I haven’t found it.” ? (more…)
I am a Social Media Strategist, Management Consultant and Pro Scrabble Player. I teach people to harness the potential of the internet to build an online business, earn a decent living and live a good life.
By Ethel on May 29, 2009 | Reply
4.0 out of 5 stars
Great high-level overview
This is a great high-level overview of social media for beginners. It takes you step-by-step and reasons you through the process of implementing a social marketing campaign from…
By Jovana on May 29, 2009 | Reply
5.0 out of 5 stars
A thought leader for our times
As a graduate school digital media and communication professor at the University of Washington, I’ve made this book, and Gillin’s previous “The New Influencers” required reading…
By Orea on May 29, 2009 | Reply
5.0 out of 5 stars
Excellent book with a lot of “handles” for your marketing outreach!
Paul Gillin gives some excellent information in this book that will no doubt make your nonprofit social media outreach the most effective it can be .
By Ujana on May 29, 2009 | Reply
5.0 out of 5 stars
You need a highlighter with flags for this book–to read and re-read it!
I’ve resisted many of the tools of social media because they appear to be a huge time zapper. Yet repeatedly as I’ve experimented with the tools, I’ve found huge benefits and…
By Fidelio on May 29, 2009 | Reply
5.0 out of 5 stars
Well researched, well written concise analysis of this space
Paul wrote The New Influencers. This new book is a well researched and well written continuation of how he sees the marketing world still evolving.
By Dennis on May 30, 2009 | Reply
4.0 out of 5 stars
Really Very Good So Far…
I have not finished this book yet, but am really enjoying it. Paul Gillin writes in a very easy-to-read style, yet packs a lot of actionable information.
By Ummi on May 30, 2009 | Reply
5.0 out of 5 stars
Simplified, humorous and CURRENT social media manifesto
Too often, those of us on technology marketing teams fall into the trap of spending far too much time focusing on our own social media tools, technologies and strategies – and not…
By Anonymous on May 30, 2009 | Reply
5.0 out of 5 stars
A Necessary Read Before Designing a Social Media Marketing Campaign
I purchased this book to accompany a marketing class on social media marketing. As previous reviews have noted, this book provides marketers with an excellent overview of social…
By Humaira on May 30, 2009 | Reply
4.0 out of 5 stars
Paul Gillin simplifies a dynamic concept…
I’ve been reading this book for about two weeks now for a social media marketing class I am taking this semester.
By Riva on May 30, 2009 | Reply
3.0 out of 5 stars
Pleasurable read on social media
I read this book to expand my reading from Blogging to Social Media (blogging, podcasting, LinkedIn, Facebook, and Twitter… among others).