Tired of chasing down your target market to try and turn them into customers? Social marketing sites like Facebook offer an easy way to interact with your target market and drive massive amounts of targeted traffic to your website.Here are several ways to do this:Join FacebookFacebook is the largest social site where people meet old friends and keep in touch with those they care about. It’s also a place where a lot of business is done. By becoming a member you will have the opportunity to meet many people who may be interested in what your business offers. The more you interact with people, the more they become interested in you and what you offer. People do business with people they know and trust, and Facebook is a great way to get yourself and your business in front of others.Join a Facebook groupBy joining these groups you can participate directly with the people most likely to be interested in what your company offers. Just think of an interest that many people in your target market share and search for groups related to that topic. As you interact and get to know the other members of the group you can naturally find people who are interested in what your company offers. Send out a Facebook eventYou can create something called an “event” and invite members of your target market to participate. Events can be as simple as a new service or product you’re offering or a special activity your target market would be interested in. It doesn’t take long to invite many people to participate in your event, and it’s an easy way to get the word out about anything your target market would find interesting.It’s pretty easy! Facebook makes communicating with people in your target market quick and simple. Just remember to treat people you meet as people, not prospects, and if you show interest in them they will naturally want to know what you offer.

Technorati Tags: events, facebook, Friends, groups, increase, Profile, Traffic, website

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When you are marketing your business on Facebook, there are so many ways to communicate with somebody (instant messages, regular messages, writing on people’s walls, through group discussions, etc…) that you can easily lose track of people and potential customers will slip through the cracks. Here’s how to keep track of everyone. First of all, you want to do all your communicating through Facebook’s messages system. Facebook messages are found when you click on the “inbox” tab. It’s basically like email–all your messages are saved there in chronological order. There are several advantages to Facebook messages:1) Any message you send and receive is saved in Facebook’s system2) These messages can be searched3) Messages are easily found and resumed again4) You can search by a person’s name and see if you’ve ever communicated with them before and what you talked about. For example, if I get a message from a potential customer I don’t recognize, I can plug their name into this search bar and see everything we’ve talked about in the past. This is handy because I talk with a lot of prospects and if someone contacts me out of the blue I want to be able to see what kind of history we have. Facebook’s message system makes this possible. For this reason, you want to move all your communication to messages. If a potential customer writes on your wall, copy what they wrote and reply to them via a message. If you meet somebody in a group, send them a message to document that meeting so you can remind yourself where you met. If you talk with someone by instant message, after you get done talking send them a message thanking them for the conversation and add a quick recap of what you talked about. This is more for you than it is for them. Even though the message is a nice courtesy for them (so it’s good to do anyways), it’s especially good for keeping track of what you’ve talked about with that person so you can reference it in the future if needs be. And that is how you can keep track of all your prospects on Facebook.

Technorati Tags: Business, facebook, Friends, increase, Marketing, Small, Social, Strategies, Tips, Traffic, website

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Facebook

Facebook has become the 4th most popular website in terms of traffic behind Google, Yahoo!, and YouTube. Facebook is the perfect content syndicator. It’s a social utility that connects people, to keep up with friends, upload photos, share links and videos. It also is now a tool that Social Media marketers are using to increase their presence on the internet. It’s growth has been stellar and its demographics in the 35-54 year olds have shown a 276% growth in the last 6 months of 2008 alone. The 55+ demographic is not far behind at 176%. These demographics represent a market that have much fatter wallets than the 20+ demographic and this reason alone is why if you do any marketing of any kind, you need to start using Facebook.

Social Media

Social Media consists of exciting, revolutionary and whether we realize it or not, far-reaching effects on all of our lives. It is propagated by people using online publication technologies that are highly accessible and scalable. With it people are easily able to share news, information, and content in the forms of video, text, and images. It is revolutionary in that it is highly interactive, forever changing, and extremely dynamic in providing relevant content. It is not at all like its predecessors that used the internet as an electronic brochure. Social Media’s growth is attributed to its ease of use and is reflected in its tremendous growth. It’s use in content syndication is second to none.

Content Syndication

One of the dynamics of Facebook is that it allows easy integration of other content easily into it. With a few simple clicks of the mouse you can import content from other sites very easily. The importing of content is done via RSS (Really Simple Syndication) under the hood. You just have to supply Facebook a link and it searches out the RSS feed of that site and imports the links and a small snippet of content to supply to your Facebook page. It will grab the description and the images on the page. You then can choose to add your own comment and pick the image that you want to share with your ‘Friends’.

Summary

Facebook is the optimum platform for content syndication because people can propagate the four media types; text, video, images, and sound very easily. The syndication of content via Facebook, the most flexible, most used, social media plays well for social buzz and content syndication. If you haven’t joined yet, now is the time to get some friends.

Technorati Tags: Blogs, Content, Content Syndication, facebook, Friends, Images, Socail Media

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Facebook

Facebook has become the 4th most popular website in terms of traffic behind Google, Yahoo!, and YouTube. Facebook is a perfect content syndicator. It’s a social utility that connects people, to keep up with friends, upload photos, share links and videos. It also is now a tool that Social Media marketers are using to increase their presence on the internet. It’s growth has been stellar and its demographics in the 35-54 year olds have shown a 276% growth in the last 6 months of 2008 alone. The 55+ demographic is not far behind at 176%. These demographics represent a market that have much fatter wallets than the 20+ demographic and this reason alone is why if you do any marketing of any kind, you need to start using Facebook.

Social Media

Social Media consists of exciting, revolutionary and whether we realize it or not, far-reaching effects on all of our lives. It is propagated by people using online publication technologies that are highly accessible and scalable. With it people are easily able to share news, information, and content in the forms of video, text, and images. It is revolutionary in that it is highly interactive, forever changing, and extremely dynamic in providing relevant content. It is not at all like its predecessors that used the internet as an electronic brochure. Social Media’s growth is attributed to its ease of use and is reflected in its tremendous growth.

Social Buzz

One of the dynamics of Facebook is that it is permission based. It means that a person is only subjected to the content of people they choose to be their friend. The term ‘Friend’, the way Facebook uses it, is what they call the people that you allow to be a part of your network. They are your friends. Why is this important? It’s important because typically the people you allow to be in your network have a common thread or commonality. It of course typically is a group of family or friends but eventually came to include those with common interests. Examples would be Real Estate, Nascar, Baseball, Sewing, and the such. Another is Marketing. One of the dynamics of people who market businesses, products, and ideas is networking. Facebook is the perfect medium for that. So when someone finds something that they think is of high value to them, they can share it with their network. The propagation of highly interesting and viral content is where the term ‘Social Buzz’ comes from. Because your ‘Friends’ are going to have similar interests as you, they may also syndicate the content as well.

Summary

Facebook is the optimum platform for social buzz because people can propagate the four media types; text, video, images, and sound very easily. The syndication of content via Facebook, the most flexible, most used, social media plays well for social buzz. If you haven’t joined yet, now is the time to get some friends.

Technorati Tags: Content, facebook, Friends, Images, Social Buzz, social media, Video, Viral

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In this digital age it’s becoming easier and easier for organizations to make extra money online if you know how to massively boost your website traffic to find potential clients. Here are several shortcuts that anybody can use to drive traffic to their site by Facebook and find interested prospective customers fast. Create a Facebook profileFacebook is one of the fastest growing social sites on the internet, and many of your prospective customers are there. If you create a Facebook profile and include your website address on your profile page, everybody you meet has the chance to click on your website link and visit your website. There are many ways to get people to visit your profile page including posting interesting pictures and videos on your profile. The more interesting you are, the more people will want to get to know you and the more exposure you will get. Change your Facebook statusIt’s pretty easy to collect a lot of friends on Facebook very quickly, and one way to market to them is by changing the “status” section of your Facebook profile. Every time you change your Facebook status, all your friends can see what you’ve typed. Your status is usually used to let your friends know what you’re doing throughout the day, but as a business owner you can add useful information and a link to your web site in your status to get people clicking.Create an event in FacebookYou can join Facebook and create an “event” that you can invite people to. An event can be anything from a new service or product you’re offering or a special activity your prospective customers would be interested in. You can get a lot of attention for your company by creating an event and then inviting your future clients you’ve met to participate in your event. If you make sure your event is truly useful for your potential clients, you will gain a lot of free publicity very quickly. You need to become skillful at several traffic generating tactics. Sometimes traffic from one source will dissapear, so you want to have several sources giving you leads daily. This way you can expect a steady supply of traffic to your site to keep churning out new potential buyers. I’d do this over traditional marketing methods any day!

Technorati Tags: events, facebook, Friends, groups, increase, Profile, strategy, Traffic, website

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