Review
“This remarkable book will be a milestone for all marketers, educators and communicators who still ask the fundamental question: how can we connect with consumers today? For the first time, a smart, clear and essential guide to the changing habits and digital needs of contemporary audiences. It is a must-read for all of our staff.”–Bob Witeck, CEO of Witeck-Combs Communications, Co-author of Business Inside Out;>“Dr. Tracy Tuten’s book provides an invaluable overview (more…)

Technorati Tags: Advertising, Marketing, Media, Paperback, Social, World

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Review
“There is much talk about the ‘online conversation’ but this has become a moving target because of new media publishing technologies such as Twitter, Friendfeed, Seesmic, etc. This fragmentation of media requires attention, and it takes a person such as Joel Postman to help put all these techniques and technologies into perspective. I’ve been saying for several years now that every company is now a media company, and every company needs to master the new media technologies at (more…)

Technorati Tags: Corporate, Goes, Matter, Media, Paperback, Social, SocialCorp, That, Voices

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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements (more…)

Technorati Tags: Edition, Hour, Kindle, Marketing, Media, Social

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Review
“Corporate marketers charging into the unfamiliar waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people–thereby alienating the very communities they’re trying to reach. That’s why “Social Media is a Cocktail Party” is such a useful paradigm for understanding how best to understand the strategy and tactics for marketing on the social web. Jim Tobin and Lisa Braziel have crafted a clever (more…)

Technorati Tags: Already, Cocktail, Know, Marketing, Media, Party, Rules, Social

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Review”Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It’s easy to read and offers a mountain of useful information.”  —John P. Kreiss, president and CEO, MorganSullivan, Inc.”You need to begin deploying social media marketing. This is the book that will put you on the right track. There may be a better book on social media marketing. But if there is, I haven’t found it.”  ? (more…)

Technorati Tags: Communities, Conversations, Customer, Marketing, Media, Online, Secrets, Social, TurboCharge, Your

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